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New York City’s Pepsi-Cola Sign

Ever wonder about that Pepsi sign on Roosevelt island?

There is a unique sign that looks over Manhattan from the Queens side of the East River. It is the Pepsi-Cola sign that is on Roosevelt Island. It has been a landmark for 79 years.

Since the Art Deco-style sign was built in 1933, Pepsi has had seven new logos and 20 different ad slogans. “We never changed that sign because it was so special,” said a Pepsi spokesman. “Here you have the most superb of signs, with such history and heritage, just standing there all alone, looking gorgeous.”

Designed by the Artkraft Strauss Sign Corporation, the sign once crowned Pepsi’s Hunters Point bottling plant, which closed in 1999 and was later demolished.The sign was re-erected and It is still owned and maintained by PepsiCo.

Generations of Manhattanites have grown up looking across the East River at this iconic symbol.

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